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Marketing to Government Agencies and Prime Contractors (2024 Update)

April 4 @ 1:00 pm - 2:30 pm

Marketing to government agencies shares many similarities with marketing to commercial customers. To succeed in this arena, it’s crucial to identify your target market, understand the unique needs of your customers, develop a compelling value proposition, and effectively communicate your value proposition to potential buyers. In this upcoming webinar, Govology co-founder Carroll Bernard will provide valuable insights and practical strategies for mastering the art of marketing to government agencies.

During the webinar, you will gain knowledge on the following key topics:

Conducting thorough market research tailored specifically to the government sector, utilizing a blend of online tools and primary research methods such as agency interviews.
Identifying and creating essential marketing materials for engaging with government agencies and learning how to leverage them effectively.
Crafting a strong value proposition that resonates with target customers, emphasizing the unique benefits of your products or services.
Understanding the process of responding to sources sought notices to increase your chances of getting an opportunity set aside.
By the end of this webinar, you will know practical strategies and best practices to navigate the complexities of marketing to government agencies successfully. Don’t miss this opportunity to enhance your marketing skills and expand your reach in the government marketplace.

Target Audience: Small businesses pursuing federal government opportunities